Here are 7 principles to consider in marketing your NFT project.
1. Think of your customers as co-creators of your brand’s value. The greatness of your community = the greatness of your brand.
2. Establish a clear and unique mission to inspire and build a community.
3. Once a community has been established, identify brand ambassadors. Elevate and incentivise them.
4. Think about utility as your competitive advantage in the market. It’s a mechanism for incentivising your community.
5. Tap into Key Opinionated Leaders (KOLs) and strategic partnerships that align to your project, to drive brand awareness.
6. Develop an effective social media and growth strategy.
7. Identify and monitor the metrics that matter. Use this feedback to iterate as needed.
Financial metrics can include:
Non-financial metrics can include: